Benefits: We wanted to create a multi-functional lightweight serum that does it all:

  • boosts skin's natural protective and repair mechanisms against sun damage and pollution
  • delivers lasting nutrients and hydration stimulates collagen production and cell turnover
  • balances oil production
  • does not irritate sensitive skin (essential oil free)
  • brightens complexion

 

Traditionally, serums deliver potent active ingredients, while moisturisers have much thicker consistency to prevent water loss and keep skin supple. Our Super Serum is something of a hybrid. It has an impressive inci list of actives and a light texture that absorbs fast and while its main function is to super-charge your skin with protective antioxidants, it can also double as a light day moisturiser.

 

The multi-correctional formula is an antioxidant powerhouse, designed with actives such as Vitamin C (10%), Co-Q10+, Astaxanthin, 2% Green tea extract in the form of EGCG, Superoxide Dismutase and potent botanicals, including precious Cranberry, Amazon Pequi oil and Phosphatidycholine rich lecithin to nourish and shield skin from environmental pollution, while working hard to prevent collagen degradation and pigmentation.

 

If l-ascorbic acid based serums are too sensitising for you, this serum is a great alternative. It contains two types of vitamin c esters (5% Tetrahexyldecyl Ascorbate and 5% Ascorbyl Glucoside) to help you get the all benfits of vitamin c without the harsh side effects. One of the reasons these esters do not irritate as much as l-ascorbic acid is due to it’s pH of 5 (skin's natural pH). Most L ascorbic acid serums require a pH of around 3 which is extremely acidic for most complexions. Furthermore, our proprietary signature infusion of anti-inflammatory herbs - Dandelion, Liquorice, Ginkgo biloba, Lemon balm, Marshmallow, Plantain and Calendula works in synergy with Hyaluronic acid, Ceramides and Cholesterol to address skin conditions such as dehydration, pore congestion and loss of vitality. Super Serum leaves your skin smooth, calm, hydrated, and perfectly prepared for a moisturiser and make-up.

 

 

Directions: This light fluid can be used on its own or mixed with oils and layred moisturisers. After your morning cleanse apply 2 pumps on dry skin and massage until fully absorbed.

Caution: We recommend a patch test 24 hours prior to use. Discontinue if any redness and irritation occurs. This is a pregnancy and breasfeeding friendly product

 

 

Suitable for: All skin types. However, dull, dehydrated and unbalanced skin would benefit the most. Dry skin may need to add a few drops of oil, or layer a rich moisturiser on top. Recommended for day use due to its high concentration of antioxidants. Particularly useful to urban skin to counteract damaging free radicals caused by pollution and sun-exposure.

 

 

Fragrance: None added. Pequi oil gives this serum a light tropical scent similar to pineapple.

 

 

Ingredients: Destilled water, Olive Squalane, *Perilla Ocymoides Seed Oil, Caryocar Brasiliense (Pequi) Oil, *Oxycoccus Palustris (Cranberry)  Seed Oil, Sunflower Lecithin (phosphatidylcholine phospholipid), Eco Sodium Hyaluronate, Tetrahexyldecyl Ascorbate (Vitamin C Ester), Ascorbyl Glucoside (Vitamin C Ester), *Eco Glycerine (from rapeseed), Ceramide 3, Cholesterol NF, EpigalloCatechin Gallate (EGCG - Green Tea), Panthenol (Pro-Vitamin B5), Astaxanthin, Superoxide Dismutase, Ubiquinone (Q10+), Beta Carotene, **Mixed Tocopherols (Vitamin E from soy), Isoamyl Laurate (Beets origin), Isoamyl Cocoate, Betaine, Infusion of (*Ginkgo Biloba Extract, *Plantajo Major (Plantain) Extract, *Glycyrrhiza Glabra (Liquorice root) Extract, *Taraxacum Officinale (Dandelion Leaf) Extract, *Althaea Officinalis (Marshmallow Root) Extract, *Melissa Officinalis (Lemon Balm) Extract, Calendula officinalis (Marigold) Extract), Lysolecithin (from soy), Pallulan, *Helianthus Annuus Seed Oil, *Rosmarinus Officinalis (Rosemary) Leaf, Gluconolactone, Sodium Benzoate, Xanthan Gum, Silica, Sclerotium Gum, Sodium Hydroxide (pH adjuster)

 

*Highest grade wild-crafted or organic & cold - pressed+virgin;

**Non-GMO

73% Organic Ingredients

99.75% Natural Ingredients

 

This product is free from emulsifiers, essential oils, mineral oils, silicones, PEGs, alcohol, petrochemicals. Safety assessed by a chartered chemist.

 

Shelf life: 6 months after purchase even if kept unopened

Keep in a dry, cool place away from light

30ML SUPER SERUM - ANTI-POLLUTION FLUID WITH 10% VITAMIN C

  • Olive Squalane - Similar to the skin’s sebum, squalane is one of the best natural emollients. It penetrates skin faster than any other oil, making it a great carrier for other actives. Squalane is also an anti-bacterial and an antioxidant that prevents UV damage and formation of age spots.

     

    EGCG (green tea extract) - EGCG can help reduce scarring and even shrink keloid scars by up to 40%. It is wonderful at treating redness and irritaion as well as being a powderful antioxidant.

     

    Pequi Oil - Pequi is a wonderfully fragrant fruit that grows mainly in Brazilian Amazon forest. The oil is considered to have powerful anti-inflammatory and wound healing properties. Pequi is a source of valuable acids such as palmitic, stearic, oleic, linoleic, linolenic, lauric. Other ingredients include beta-carotene (+ 7.4%), lipids (+ 20%), natural vitamin C (+78 mg / 100g), vitamin A, vitamin B, zinc, calcium, potassium.

     

    Sunflower Lecithin - Lecithin is an emollient, which is a softening and soothing agent. Its powerful moisturizing properties help to keep the skin hydrated, making it an excellent additive for restorative creams, or for products designed for dehydrated and overworked skin. It also has the unique ability to deeply penetrate the skin, and carry substances deep into the dermis. It is composed of phosphoric acid, choline, fatty acids, glycerol, glycolipids, triglycerides, and phospholipids.

     

    Ginkgo Biloba - Extremely rich in quercetin, a natural flavonoid and antioxidant with anti-inflammatory properties, Ginkgo is a powerful free radical scavenger and anti-aging active. Very beneficial for oily skin and clogged pores as well as for people with sensitive skin.

     

    Plantain - Plantain's natural antibacterial and anti-inflammatory properties make it great for speeding recover of wounds, itching or discomfort associated with skin problems.

     

    Liquorice root - Liquorice contains various naturally-occurring compounds, including glabridin and liquiritin. Glabridin have been found to be successful at lightening the colour of skin. Studies have shown that glabridin also prevents UV-B induced pigmentation and exerts anti-inflammatory effects on the skin. Liquiritin is particularly useful for treating melasma.

     

    Dandelion Leaf - Dandelion is one of the richest sources of Vitamins A, C, and E. This group of vitamins together acts as powerful antioxidants. They help in arresting skin cell degeneration while also boosting collagen synthesis and general skin health.

     

    Marshmallow Root - Extremely calming for sensitive skin, rosacea, dry skin, including psoriasis and eczema. Marshmallow root is plumping and can smooth out fine lines, even redness and heal abrasions, nicks and other small cuts present on the skin.

     

    Calendula leaf - Very rich in vitamin C and E, calendula has been used for centuries to heal wounds, burns, eczema, bruises and skin ulcers. Calendula also has proven anti-fungal, antiseptic and astringent properties.

     

    Lemon Balm - Lemon balm is naturally rich in caffeic, ferulic and rosmarinic acids, which are potent antioxidants. It also contains powerful natural astringents called tannins. Besides it also possesses important antibacterial properties. These make lemon balm highly effective for acne prone, oily and sensitive skin.

     

    Tetrahexyldecyl Ascorbate (Vitamin C) -One of the most potent forms of vitamin C, due to its lipid solubility, which allows it to penetrate straight into the dermis without any irritation. Powerful antioxidant, anti-inflammatory, phyto-protectant, collagen synthesis promoter and wound healer are just few of the properties this super active has. Due to its effectiveness in low concentrations, it is gentle to sensitive skin and works really well for people who cannot tolerate L-ascorbic acid.

     

    Ascorbyl Glucoside - A stable Vitamin C derivative that functions as an antioxidant and works well with other replenishing and antioxidant ingredients to preserve key substances skin needs to look smoother, brighter, and younger.

     

    Ubiquinone (Co-enzyme Q10) - Ubiquinone represents an endogenously synthesised lipid‐soluble antioxidant which is crucial for cellular energy production but is diminished with age and under the influence of external stress factors in skin. Studies results demonstrate that stressed skin benefits from the topical Q10 treatment by reduction of free-radicals and an increase in antioxidant capacity.

     

    Sclerotium gum - improves the viscosity, and texture, of emulsions while improving the skin's moisture.

     

    Hyaluronic Acid - Hyaluronic acid’s ability to replenish moisture is exremely impressive! One gram of hyaluronic acid can hold up to six liters of water. This moisture-binding characteristic is particularly important when it comes to skin aging. Hyaluronic acid can enhance moisture in skin beyond comparison with any other ingredient, and make skin look and feel softer, smoother and radiant. It really can instantly improve the appearance of fine lines and wrinkles.

     

    Lysolecithin - a natural emulsifier derived from soy

     

    Pullalan - It is a natural water-soluble polysaccharide produced from starch by fermentation. Pullulan gives an instant tightening effect.

     

    Non GMO Vitamin E - A powerful lipid soluble antioxidant; protects against oxidative damage; provides photo-protection in combination with vitamin C.

     

    Xanthan gum - a carb polysaccharide with thickening and emulsion-stabilising properties.

     

    Pro-vitamin B5 - is an excellent, penetrating humectant that helps stimulate cellular proliferation and tissue repair.

     

    Astaxanthin - Our Astaxanthin derives from the red microalgae. A very powerful antioxidant, it is helpful in stimulating continuous production of collagen, which is responsible for maintaining skin tone, elasticity and firmness. It also helps reduce melanin production, diminishing age spots and freckles. The lipid soluble nature of astaxanthin allows it to efficiently penetrate into the cell membrane and do its magic. Recent studies show that astaxanthin is up to 1000 times more effective than vitamin C, 500 times more effective than vitamin E and 10 times more effective than beta-carotene as an antioxidant. Additionally Astaxanthin has also been found to enhance the antioxidant actions of vitamin E and C due to possible synergistic effect.

     

    Beta Carotene - Powerful antioxidant that protects against infra-red-light-induced free-radicals. Topical application of beta-carotene is also great for those with melasma and sun-damage related pigmentation.

     

    Ceramides - As skin identical lipids, ceramides restore moisture, reinforce the skin’s natural barrier and help protect it against harm from foreign elements. Ceramides are also particularly effective in treating eczema.

     

    Superoxide Dismutase - A potent irritation reducing active with the added antioxidant benefits (a powerful free-radical scavenger).

     

    Silica - natural quartz mineral, used as an anti-caking and thickening agent.

     

    Arctic Cranberry CO2 Seed Extract with 0.1% sunflower oil - Exceptional skin moisturiser with a myriad of skin nurturing benefits. Contains one of the highest antioxidant and phytosterol concentration, making it an excellent addition to your natural sun protection products, where it helps prevent photo damage. Great for dry, itchy, irritated and acne-prone skin.

     

    Rosemary Antioxidant - A topical antioxidant, which also has anti-microbial and anti-bacterial benefits.

     

  • SHIPPING

    Parcels typically ship from London within three days of purchase. Please allow five working days for deliveries in the UK, ten for EU orders and fifteen for deliveries to other Continents.

    We ship with Hermes or DPD couriers to all UK destinations at a flat rate of £4.45. Free with orders over £50.

    We ship with Royal Mail International tracked, or DPD and Hermes to the rest of the world. Charges vary based on weight and destination. Free with orders over £100.

    All purchases outside the EU are subject to additional custom fees and charges, which A.Florence is not responsible for. A.Florence is also not responsible for any delays incurred due to international customs issues.

    RETURNS AND REFUNDS

    At A. Florence we would like you to enjoy every aspect of your experience with us. If you are unhappy with your purchase we can offer you an exchange for a product that would suit you best. Alternatively we can offer a refund if you contact us by email within 14 days of delivery.

    We strive to respond within 48 hours. Please note we are closed on weekends and UK bank holidays.​

    T & C

    - If you change your mind and would like to cancel your an order immediately after placing it, we will oblige. However your refund is a subject to a 10% processing fee (that covers all stripe or paypal fees we will are charged in the process). 

    - Damaged items in transit are eligible for a full refund or replacement (send us your choice via email), if reported to office@aflorence.london within 48 hours of delivery.

    - Product received as a gift can be returned only for an exchange. Parcels must be securely wrapped, numbered & returned by a recorded delivery to: A.Florence Skincare at 44 Norland Square, London W11 4PZ, UK. Once the return has been processed you will get an email confirmation. Unfortunately refunds are only possible to the original card used at the time of purchase.

    - Shipping charges, international customs fees and taxes are not refundable.

    - No returns or refunds will be issued due to customs delays, holds, or duty fees beyond our control, nor for unclaimed packages.

    - We sent replacement of unclaimed parcels only if an additional shipping fee has been paid by the client.

    A. Florence reserves the right to change all the above T&C without a prior notice.