At A. Florence we dedicate a great deal of time and effort on research and development. Our passion lies in creating intelligent formulations, incorporating ingredients that have been supported by clinical studies and also resonate with our holistic principles.
Our products have been formulated with skin loving ingredients at the right (safe!) concentrations to protect or help restore impaired skin barrier function. We believe that beautiful skin starts with a healthy barrier. If you are suffering from breakouts, redness and burning sensation or flaky skin you most probably have a compromised barrier.
Sensitised skin does not happen overnight but rather occurs over a long period of time due to a combination of many factors such as over-exfoliating, cleansing with harsh, high pH surfactants, extreme fat-free diet, use of strong acids, UV and environmental damage, and even exposure to long term emotional stress. A healthy barrier is a result of a conscious choices that do not involve any of the above and also requires a solid simple routine that combines the right combination of skin loving ingredients.
Our creative process is somewhat inspired by traditional pharmacological studies, dermatological studies on lipids such as ceramides, and the research of *George and Mildred Burr, the founders of the essential fatty acids.
as a result we have made *Omega 6 and 3 fatty acids and **Ceramides the centre of most of our formulations as we have found them to be essential to skin barrier health. There is a strong evidence that their deficiency not only significantly affects skin function and appearance but also that topical application of certain omega-3s reduces UV-induced photo-damage and inflammatory skin responses and the application with certain omega-6 fatty acids alleviates symptoms associated with skin sensitivity and inflammatory skin disorders. Obviously many of those acids we consume with food, however due to the fact that a significant portion of ingested EFA are oxidised by the liver (up to 60% of alpha linolenic acid and 20% of linoleic acid) topical application may be the most efficient route of delivery for skin health.
Our nutrient-dense skincare consists of multi-tasking formulations that combine a large number of skin conditioning actives such as fatty acids, bioactive plant extracts with rejuvenating vitamins, acids and minerals that work in perfect synergy to penetrate skin deeply and deliver restorative nutrients where they are most needed. As our skincare is formulated for sensitive skin in mind so we don't incorporate any fragrance, alcohol or silicones in our products. As bland as they sound we pride ourselves to be in the skin chemists and not perfumers. We strongly believe that essential oils and perfumes do not belong on your face.
We source our raw ingredients with the same integrity we approach all other aspects of our business. All of our oils are virgin, cold-pressed, or CO2 extracted and are wild-crafted or organic, and brimful of goodness. We supply mainly from highly reputable UK vendors.
Our proprietary blends are crafted weekly in our London-based studio. We do not use pre-mixed bases. As an eco conscious company we package our products in sugar cane derived airless bottles, some in glass, lots of cotton pouches and sugar cane bubble wraps.
We go to great lengths to ensure the safety of our products. As formulators we are aware that all substances, whether man-made or natural, are potentially toxic at some dose. For that reason we have had each and every formulation thoroughly assessed by an independent chartered chemist with the Royal Society of Chemistry and we are fully compliant with the strict EC Regulation 1223/2009 and its annexes.
Almost the entire creative process at A. Florence is curated by our founder Tina Sanders, who's eclectic background in pharmaceuticals, spa & beauty and nutrition has given her a genuine insight into the industry and what really works.
*Since June 2020 all ingredients used in A.Florence products are vegan and cruelty free.
What you will find in our products: At the heart of most of our products is our signature olive squalane infusion of seven anti-inflammatory herbs, Calendula, Plantain, Ginkgo Biloba, Marshmallow, Dandelion and Liquorice. We also use precious ceramides, cold-pressed and wild-crafted+organic linoleic and alpha linolenic oils, organic botanical and herbal extracts, organic supercritical Co2 extracts, prebiotics, vitamins such as panthenol (B5), retinal (A), vitamin C esters and tocopherol (E), salicylic and lactic acid, fruit enzymes, eco hyaluronic acid.
For detailed ingredients and their properties kindly visit the page of the product you are interested