P R I V A C Y   P O L I C Y

(updated on 1 May 2018)

 

By purchasing goods on aflorence.co.uk and submitting your details in the process, you consent to the collection, storage and processing of your personal information by us in the manner set out in this privacy policy.

If you decide to place an order with us, there is certain personal information that we will require from you in order to process your order (such as your name, delivery address, e-mail address and telephone number).

We will only pass on your personal information to third parties, if it is an essential part of trading with you (i.e. passing on your name and address to our carriers, or telephone number should there be a query with delivery). We will not rent out or sell your name, address, email address or any other personal information to any third party.


From time to time we may also request further information to help us improve our service to you.


We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

 

We may use information held about you to:
A) Set up, manage your account and contact you about your account;
B) Ensure that content from our site is presented in the most effective manner for you and for your computer;

C) Provide you with, or permit third parties to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
D) Carry out our obligations arising from any contracts entered into between you and us;
E) Allow you to participate in interactive features of our service, when you choose to do so; 
F) Notify you about changes to our service

Marketing and Communications

You will have the opportunity to subscribe to other areas of the site. For instance you may wish to receive our newsletter or enter competitions. In these circumstances we will ask for additional information, such as your age, occupation, style interests etc. This will help us to target our marketing in a way we feel would be of specific interest to you. We may, from time to time, send with your ordered products, inserts advertising the goods or services of unrelated third party companies. However, we do not pass on your personal data to these third party companies.

Opting Out

If you no longer wish to receive marketing information from us you have the option of ‘opting out’. Clear instructions on how to opt out of each area will be detailed specifically (for instance at the bottom of our e-newsletter you will have the option ‘To unsubscribe form our emails click here’). Alternatively, please let us know in writing in an email (office@aflorence.london)

What are your rights

You are entitled to request the following from A. Florence, these are called your Data Subject Rights and there is more information on these on the Information Commissioners website www.ico.org.uk

  • Right of access –to request access to your personal information and information about how we process it

  • Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed

  • Right to erasure (also known as the Right to be Forgotten) – to have your personal information erased. Contact office@aflorence.london.

  • Right to restriction of processing – to restrict processing of your personal information

  • Right to data portability - to electronically move, copy or transfer your personal information in a standard form

  • Right to object - to object to processing of your personal information

  • Rights with regards to automated individual decision making, including profiling –rights relating to automated decision making, including profiling



If you have any general questions about your rights or want to exercise your rights please email|: office@aflorence.london.

You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office (ICO), the data protection regulator in the UK, are available on the ICO website www.ico.org.uk where your personal information has or is being used in a way that you believe does not comply with data, however, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.

 

Data Protection 
The Data Protection Act dictates that we must protect your account information against unauthorised access or release. We will not give, sell, rent, or loan any identifiable personal information to any third party, unless you have authorised us to or we are legally required to do so.

 


Changes to our privacy policy

We reserve the right to change this policy at any time. If we change our privacy policy we will post the changes on this website.